Advertising is the non-personal and paid form of communication. It is one of the most effective forms of communication where it reaches a mass audience at once within a short period of time. It not only increases sales but also creates awareness among consumers. Marketers need to ensure that the right message should be delivered in the right manner to the consumers.
Personal selling includes face to face interaction with the end-users with the motive of promoting the product and convincing the buyer to purchase the product.
It is the most effective tool in IMC as a salesperson directly communicates with the buyer, resolves their issues on spot, improvise his pitch as per the need of the buyer, and focuses on building a long-term relationship with end-users. It is the oldest form of communication where organizations directly communicate with end-users through emails, telephone, fax, text messages, catalog, brochure, and promotional letter.
Nowadays people buy more online, so marketers help consumers in the buying process by sending those catalogs and other marketing material which makes the process easier for consumers. Mobile marketing involves communicating with customers through mobile by sending them a text message. It is the cheapest traditional means of promotion. It is one of the most powerful media where the promotion of the brand or business can be done through the social media channel.
It is one of the low-cost promotional methods where a large number of users are targeted at once. PR is done to create goodwill in the market and present the product of the company in the positive light.
It gives them a reason to buy the product by providing attractive offers like discount coupons, contests, premiums, samples, sweepstakes, price packs, low-cost financing deals, and rebates.
It is a mixture of sales promotion and public relations. Sponsorships create brand loyalty and help in differentiating the product with competitors. Benefits of Integrated Marketing Communications Explained. Trick banner ad Map ad Mobile ad Mobile banner ad Mobile QR scan Video game ad Mobile game ad Contextual ads Facebook ads — Sponsored story Facebook ads Location based ad Mobile app Only 0.
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Clipping is a handy way to collect important slides you want to go back to later. Social media Social media allows the brands to reach a wide base of the target audience while promoting their products and company values through videos, ads, photos, videos, and great content.
For example, Tiktok has become a broad platform for brands to reach consumers through video makers. Potential customers, nowadays, love to connect to the brands using social media platforms. Other than that, you can even put up testimonials on these platforms to attract more customers in the long run. Catalogs The primary use of catalogs is to announce the launch of a new product. However, the key to success lies in holding a true value proposition.
Catalogs, when combined with email marketing are a great way to convey information to your potential and existing customers. Trade shows Trade shows are becoming more and more popular. With the pandemic going on, online trade shows are becoming a thing now.
A trade show is a great chance for the customers to meet the brand representative and give valuable feedback. Seminars Seminars can make or break your brand in the industry. It is a great tool for you to engage with customers. Well, you can invite a lot of customers so that they can learn about your brand or service. However, seminars are not hosted for product promotion. Forums Forums hold great importance when it comes to communication with the consumers.
The main benefit of forums is that you can use it to address various on-going issues and topics. Moreover, you can relate the current world affairs to your product and even use them to increase your sales.
Surveys Surveys are great for getting valuable feedback and improving your business. You are reading a preview. Create your free account to continue reading. Sign Up. Upcoming SlideShare. Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Share Email. Top clipped slide.
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